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Published On: Fri, Sep 28th, 2018

Tourism entrepreneurs urged to embrace digital transformation

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By Abbanobi-Eku Onyeka

The Director General (DG), Nugerian Tourism Development Corporation (NTDC), Folorunso Coker has urged stakeholders all over the federation to embrace technology in the industry.
Speaking to journalists during the recently celebrated 2018 word tourism day with the theme: Tourism and the Digital Transformation, the DG said the sector being one of the fastest growing ones with about 10℅ contributions to world GDP and one to each each 10 jobs globally, if embraced would go country would go a long way. He said development of tourism was a work in progress, adding that the Corporation would continue to attract tourists to the Tour Nigeria in order to move the sector forward.
In further explanations in the importance of technology in the system, Folorunso Coker said the magic behind the success in the sector by large companies and their clients in the industry, adding that the technological tools when embraced would aid all the stakeholders and tourism regulators in their business and duties. He said tourism if well harnessed would serve as a major tool for incremental development in societies, communities and other areas of endeavor.
Still speaking on the essence of technology in the sector, Folorunso Coker therefore said he noted with happiness that the use of technology in tourism has among others, accelerated services in the area of services in hospitality, travel and entertainment. He said: “It is now easier and faster to make hotel reservations and apply die visas online, transfer case digitally and interact with people across with mobile services. Suddenly the post experience of visiting destinations has become a major marketing tool for a large digitally connected population leveraging in the power of media and smart phones.
“As regulators of tourism, we need to approximate technological and their innovative technologies to understand the ecosystem by the message oracle called Bug Data. This year’s presents us with another opportunity to recognize the importance of Information Technologies (ICT) and embrace and leverage in them as tools for improved service delivery, accelerated development of the sector and optimal promotion of existing tourism assets and products across the states of the federation.”
The DG therefore ended by having spoken at length on the essence of involving the involvement of technology in the system.

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