The newest Samsung Galaxy 11 devices is unlocking useful and entertaining experiences, designed by a multi-platform global marketing campaign that deploys elements of fantasy.
Mr. Brovo Kim, managing director of Samsung Electronics West Africa, said the Galaxy 11 campaign represents the latest example of Samsung’s approach to developing innovative promotions that leverage its people-inspired technology while uniting fans’ passions and helping to enhance their everyday experiences in new ways.
He said that “football is one of the most popular sports in the world and at Samsung, we recognize its power as a unifying force to rally and connect Nigeria’s passionate fans. Through this unique campaign, we want to combine Nigerians’ universal love for the game and our Galaxy range of devices towards deepening our relationship with our consumers,” he said.
As part of the campaign, Samsung has released four new Galaxy 11-themed mobile games to provide fans with the opportunity of showcasing their virtual football skills.
“The Match: Striker Soccer Galaxy 11”, available to Galaxy S5 and all Android users from Google’s Playstore, provides fans with the chance to play as part of the Galaxy 11 team and also take on the alien team for prizes that will be awarded to individual players.
Other games in the Galaxy 11-themed games package include the Galaxy 11 “Cannon Shooter,” “Soccer Wars” and “Shooting Soccer,” all specially designed to provide Galaxy device users with the ultimate football experience.
On his part, Mr. Emmanouil Revmatas, director of Information Technology and Mobile, Samsung Electronics West Africa, said: “We are thrilled to provide our Nigerian consumers with new and exciting ways to participate in the Galaxy 11 campaign. This roadshow provides an avenue for our consumers to learn more about the key features of their new Galaxy devices.
“The promotion is also our way of showing our appreciation to our consumers. Through the Galaxy 11 platform, we hope to fuel Nigerians’ passion and enthusiasm for football while spurring them to delve deeper into the spirit of the upcoming football season.”
As a special promo, Samsung is offering consumers a free car charger or power bank with each Galaxy S5 smartphone purchase. In addition to this, the company is currently offering a special bundle discount to individuals who purchase the Gear Fit alongside the Galaxy S5.