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Published On: Tue, Apr 1st, 2014

Nokia X Smartphone makes debut in Nigerian market

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Nokia X, X+ and XLBy Chris Alu

Nokia has made another debut with the launched of Nokia X Smartphone into the Nigerian market a few weeks after it was launched to wide acclaim at the Mobile World Congress in Barcelona, Spain.

The dual sim android compatible device comes with a fresh, tile-based user interface inspired by the Lumia family as well as Fastlane to simplify and enhance the consumer experience.

Debbie Shepard, head of Marketing, Nokia West and Central Africa, said that the Nokia X device combines beautifully crafted design, quality hardware with access to the android app ecosystem to provide consumers with an affordable dual SIM smartphone in a range of exciting colours.

“We believe this unique combination will resonate with consumers around the world and set a great precedent for the level of quality that can be achieved in the fast-growing, affordable Smartphone segment. Users will enjoy signature Nokia experiences including free* HERE Maps, with true offline maps and integrated turn-by-turn navigation, Microsoft services such as Skype, One Drive and Outlook email as well as chat applications including BlackBerry Messenger (BBM) and WhatsApp” she said.

She noted that “ The device comes with a 10.4mm slim, durable monobody design further enhanced by 4” scratch-proof display and an exchangeable back cover that come in a variety of statement colours. The device runs on the Nokia X Software Platform and is powered by a 1 GHz dual core Qualcomm Snapdragon processor.”

Nick Imudia, vice president, Nokia West and Central Africa, believes that influencers are at the core of a company’s success.

This has resulted in Nokia partnering with iDea Hub, CCHub and MoMo (Mobile Monday) Nigeria to organisea 2-day training for apps developers tagged Nokia X Portathons. The training gave developers the opportunity to learn how to port their existing Android apps to the Nokia X Platform.


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