NFF eyes new kits sponsor deal– Adama

By Albert Akota

Director of Marketing at the Nigeria Football Federation (NFF) Idris Adama, has assured Nigerians that they will strive to get a better kit sponsorship deal for the country even as his department has been moved to Lagos.

Adama said that taking his department to Lagos was the best decision the Amaju Pinnick-led board has taken so far.

“I think that is the best decision so far that the leadership of the Federation has taken because if you look at the responsibility that I am saddled with, all the private sector organizations that I am dealing with are all concentrated in Lagos and our major business is in Lagos.

“So, I need to be very close to the sponsors in Lagos and even get more sponsors. So being in Abuja will not really help me and I appreciate that decision”.

Asked what his Department and the Federation are doing as regards getting new sponsor for the country upon expiration of the Adidas deal, he declined to disclose the name of the possible new kit sponsor but reassured that all hands are on deck to get a better deal with a new company.

His words, “The contract with Adidas says from 2011- December 31, 2014. December 31, 2014 is gone so the contract is expired.

“And Adidas has come up to say that in line with their new strategic plan they are not thinking of creating new relationship or extending a relationship with any country within Africa for now because they are concentrating on some clubs in Europe.

“But this does not stop the national teams from wearing Adidas, we are still wearing Adidas till we get our new sponsors because Adidas has not restricted us from wearing their product,” he explained.


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