Investment in older persons’ products will enhance youth employment

By Miriam Humbe

Companies must invest in producing products beneficial to the older persons, as this tends to provide new entrepreneurial opportunities for the youth in view of the fact that the older population are assets and social capital to every nation.
This is because the ageing population represents an opportunity for economic growth in products and services that cater to the needs of older adults.
This drives goals, policy and practice, social developments and innovations required to support and release healthy and active agency and the enabling environment.
Executive Director, Dave Omokaro Foundation, Dr. Emem Omokaro said these while presenting a paper at the five-day training for Journalists and other stakeholders in Abuja.
The training was organized in collaboration with the United Nations International Institute on Ageing in Abuja.
Dr. Omokaro said that ageism denies a nation its conceptual framework that unlocks hidden treasure, adding that the nation can harness gold out of its silver haired citizens.
She said: “The central challenge to the broader inter-sectoral efforts is finding answers to these questions; therein lays the path to innovation and discovery of new entrepreneurial opportunities.”

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