Guinness Nigeria announces new MD

Leading brewing company, Guinness Nigeria Plc, a subsidiary of Diageo Plc has announced some changes in the leadership of Guinness Nigeria Plc.

After two and half years, Mr. Seni Adetu will be stepping down as Managing Director/CEO of the company at the next Board Meeting in November 2014. During his time in role, Adetu has creditably led the business, successfully completed the capacity expansion project and commenced a major transformation in the company’s Route-to-Consumer.

Under Adetu’s leadership, the quality and diversity of our portfolio have been enriched with the renovation of Guinness FES and Harp, the repositioning of Dubic and Satzenbrau, the expansion into mainstream spirits and soft drinks categories, the introduction of new brands like Snapp and Orijin. In the period, we have won the Advertisers Association of Nigeria (ADVAN) award for best beverage innovation in Nigeria in 2014 with Orijin and sustained Guinness Nigeria’s long-standing position as one of the most reputable companies in Nigeria.

Prior to taking up this assignment, Adetu was the Managing Director of Guinness Ghana Breweries Ltd., based in Accra, Ghana and East African Breweries Ltd., based in Nairobi, Kenya where he achieved great success. Having completed his assignment Adetu will report to Nick Blazquez, President, Diageo Africa and Asia, starting January 2015.

The details of Seni’s next role will be the subject of a further announcement.

Managing Director, Russia & Eastern Europe based in Russia before returning to Ireland, to take-up his current role as Global Head of Diageo Innovation and Global Head of Beer & Baileys. John has been a Board Member of Guinness Nigeria Plc for the past two years. John has a Bachelor of Commerce (Hons) in Economics & Marketing from Cork University.

Given his track record as a successful Managing Director in a significant emerging market, his depth of experience on Guinness stout and across the wider portfolio and the knowledge he has built of Guinness Nigeria Plc, John brings a unique combination of skills to the role.

Mr. O’ Keefe will resume in role in November 2014. To ensure a smooth transition, Seni will work alongside John until the end of December 2014.


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