By Abbas Aminu Bamalli
The Global Alliance for Improved Nutrition (GAIN) has commenced on a social marketing communication campaign in partnership with National Agency for Food and Drug Administration Control (NAFDAC), to increase awareness of consumers to the importance of fortified foods in nutrition and health.
A statement signed by NAFDAC Director, Special Duties, Abubakar Jimoh said the GAIN’s Country Manager, Larry Umunna while launching the campaign at the Ojuwoye market in Mushin, Lagos, said GAIN is supporting NAFDAC in strengthening its regulatory ability to monitor and enforce compliance with legislation concerning implementation of the national food fortification program.
He said, it is the right of every Nigerian to consume fortified foods. Therefore it is important that the consumers begin to demand for fortified staples, adding that the food industry must be challenged by the consumers to comply with the fortification standards.
In his speech, Director General of NAFDAC, Dr. Paul Orhii, represented by the Director, Food Safety and Applied Nutrition, NAFDAC, Mrs. Ugochukwu Mainasara, said the social marketing campaign demonstrates the commitment of stakeholders in ensuring the success of food fortification program in Nigeria, which is in alignment with NAFDAC’s core mandate of ‘safeguarding the health of the nation’