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Published On: Tue, Sep 23rd, 2014

Football must run like business – Dikko

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Nigeria Football Federation presidential candidate, Shehu Dikko has disclosed he will run Nigerian football as a business with dividends for all its stakeholders, if he were elected President of the Federation.

“If elected President, my administration plans to drive for financial autonomy for the Nigeria Football Federation (NFF) through innovative commercial programmes,” disclosed Dikko, who holds an MBA from the Ahmadu Bello University Zaria with specialization in marketing and


“We will therefore encourage private sector participation at all levels, while also establishing a true and collaborative partnership with the government.”

Dikko said part of his strategy for achieving this target is to champion an aggressive marketing and business programme. This will take into account the need for the NFF to get maximum revenues from their commercial properties, exploit opportunities to substantially increase revenues from television broadcast of the federation’s various competitions as well as set up a licensing and merchandising project for the country’s national team.

Dikko facilitated the highly successful playing tour of mighty Manchester United and Portsmouth FC to Nigeria in 2008. Dikko is the co-promoter, shareholder and CEO of Deanshanger Project Limited, which is executing under its portfolio several multi-billion Naira projects. Dikko has also opened his website which he said will outlive the NFF elections.

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