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Published On: Mon, Nov 13th, 2017

Expert harps on cultural, creative industries as revenue spinner

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From Femi Oyelola, Kaduna

The Cultural and Creative Industries (CCI), is said to generate US$2.250b of revenues yearly and created 29.5 million jobs worldwide.
The Chief Executive of Clique Nigeria Advertising Agency, Mr. Ayo Aminu disclosed this in a paper presented at the Career Day 2017 for students of secondary schools held in Kaduna .
According to him, the revenue exceeded those of telecom services which is US$1.570billion globally and surpasses India’s GDP which is US$1.900billion; making it a venture that is worth tapping into.
Mr. Aminu added that creative activities contribute significantly to youth employment, while career in the CCI are relatively open to people of all ages and background. He disclosed that the sector typically employs more people between ages 15 – 29 years than any other sector.
“Creative industries also tend to favour the participation of women compared with more traditional industries. Statistics shows that women accounted for more than 50 per cent of people employed in the music industry in 2014.”
Aminu who defined creative art as, “The use of the imagination or original ideas, especially in the production of an artistic work”, said it can be inform of drama or theatre, music, film, creative writing, graphic design, photography and visual arts.
He disclosed that there is growing international interest in the potential of the cultural and creative industries to drive sustainable development and create inclusive job opportunities. He added that an indication of this is a recent set of United Nations Educational Scientific Cultural Organization (UNESCO) guidelines on how to measure and compile statistics about the economic contribution of the Cultural and Creative Industries.
Aminu informed the students that Nigeria is increasingly beginning to focus on cultural and creative industries as potential contributors to economic growth and job creation. He therefore advised them to engage in creative arts that will help stimulate their abilities across virtually every domain, saying, choosing a career does not stop one from participating in creative industries.
In his remarks, the Chief Executive Officer of HOPE Builders, organizers of Career Day 2017, Reverend Mathias Yashim said it is time to help students to benefits from the multibillion dollars cultural and creative industries.
According to him, this is the only sector that after graduation one does not need to move from office to office looking for employment as one can be employed right from his bedroom through his artistic works.
Similarly, the Director of Venture and Fellowship Ashoka Africa, Josephine Nzerem said Nigeria youth should move alongside with their counterparts in the western world by participating in the cultural and creative industries in order to secure their future.

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