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Published On: Mon, Oct 6th, 2014

Examining the impact of social media on Nigeria youth

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Minister of Communications Technology, Mrs Omobola JohnsonA range of attitudes and beliefs are evident in public discourse about the effects of media exposure on Nigerian youth. Parents are es pecially concerned with how media exposure and content may influence their children. Yet efforts to restrict the content of media influences have raised important questions about the types of features or interactions that warrant attention, Fabinu Ibidapo examines the impact of social media on our youth

Social media is the ‘new media’ that speed up conversations in a more interactive way that makes communication more effective and worthwhile.  It is an online media that takes communication beyond the limitations of  the traditional media, which most often delivers content but doesn’t permit readers, or as the case may be, viewers or listeners, to participate in the formation or development of the content.

But a web content analyst, Ron Jones’ definition of social media seems quite apt, he said it is, “a category of online media where people are talking, participating, sharing, networking, and bookmarking online.”  Currently, there is an array of social media networks in the world, ranging from social sharing sites such as YouTube, Twitter to LinkedIn and Facebook among others.

However, Facebook is said to be the most popular social network in the world.  It is also one of the two most frequented websites in the entire internet. It routinely trades places with Google as the most visited web service, and by the company’s estimates, it now has over 800 million active users. That’s more regular visitors than the entire internet had in 2004. As of June 2012, Facebook has over 955 million active users, more than half of them using it on mobile devices.

The social media commonly used in Nigeria include Facebook, 2go, yahoo messenger, BBM, Whatsapp, Twitter, Linkedin amongst others. They all offer their users unrestricted access to chat with friends, relations and other acquaintances. Started from facebook followed by Twitter, social networking websites have become the vogue across the world, especially among the youth. Just a few clicks and you can chat with your friends and family, sitting at a different corner of the globe.

Before the deregulation of the Nigerian telecommunication sector in 1999, fewer Nigerians had access to computers while the lack of sufficient technological infrastructure such as the Internet and mobile phones constrained communication within the society. However, with the deregulation of the telecommunication sector, social network spread like wide fire in Nigeria.  Today, all classes of Nigerians, now have unlimited access to the social media.

The youth, however,  remains the most prominent users of the social media. This, of course, is not surprising as the digital age is widely believed to belong to the youth.

No doubt, the phenomenon of the social media has, in no small measure, impacted positively on the development of the Nigeria youth and, indeed, Nigerians at large. For one, it has made the youth to become better informed and educated by being constantly abreast of global news and information.

According to sources, it has provided a platform for unemployed youth to either be gainfully employed or become aware of job opportunities across the world.  Aside this, the social media provides unlimited platform for genuine business transactions as it offers youth with business acumen the opportunity to promote their goods and services for a global market. Through this, many have been delivered from the shackles of abject poverty.

Similarly, it has also enhanced career and professional efficiency of the youths. Now, otherwise complex and complicated assignments could be accomplished within very little time framework and with unbelievable accuracy. Additionally, the social media has also offered the youth with a medium through which they could scrutinize the activities of those that are in government.

An internet user, Garba Ibrahim said internet has become a sine qua non in the life of every youth in the globe as they apply it in their everyday activities.

According to him “As you walk along major roads and streets, you will see them holding tight to their mobile phones and in public transport buses, their phones become their companions.

“Even on Nigerian high institutions, students are seen carrying their phones around with eyes glued to the screens. What would these people be extent that they “press it” on highways, you may ask? They are Facebooking, Twitting, 2going, pinging or wassaping! He said.

Thus, the advent of the social media has increased the capacity of the youth to participate in governance.  In a similar vein, social media assists in bringing to the open various societal ills. For instance, it is through this platform that the October 6, 2013 killing of some students of the University of Port Harcourt, Aluu, was exposed. The current ‘Bring Back Our Girls’ campaign is another instance where the youth has sufficiently relied on the platform of the social media to solve societal problems.

Another internet user, Dobra Mathew noted that social media serves as a means of communication and sharing of ideas among people. She also maintained that it also serves as a tool for democratization of nations.

Also, social media enhances research work by students and the general public alike.

“Talking about social network/ media’s interactive and communicative nature, I can just pick my handset (mobile phone) and chat with someone in far away land. That is the beauty of social media. It has reduced the cost of communication and time barrier.

“However, despite these benefits social media have been subjected to abuse and some negative stories. Is it the crimes that are propelled through there? Can we now talk about the nude pictures that flood social media? She asked rhetorically.

From the foregoing, it is quite evident that the social media has greatly influenced in the positive development of the Nigerian youth. Nevertheless, like it is in every sphere of life, the social media equally has negative influence on the youth, especially the unsuspecting ones. The obvious lack of security of the social media makes it dangerous to innocent youths. People have to sign up with some sites putting in their personal and sometimes professional information.

As long as these details are safe, there is no threat in social networking with friends as well as strangers, you want to be friend with. But once your personal details like address, contact number, etc. get hacked by the unwanted strangers, you will be a soft target of these immoral act.

There is a great danger in getting close with strange people on social media sites. Many people unconsciously get started with strangers with the intention of having a casual relationship but gradually they find out that they become so close to these people.

As time goes on they become so intimate forgetting that the heart of men is desperately wicked (apology to the Holy Scriptures). With time, they so much trust them that they reveal their deepest secrets to them while the so called ‘friends’ turn back to pay them with evil. Through this way, many have been defrauded while others have lost their lives.

These negative effects of social media, seems to take more toll on the Nigerian youth. Studies have stated that there seems to be a positive correlation between the usage of social media with cyber bellying, social media have led to a sharp increase in crime rate among Nigerian youth. People are constantly duped, kidnapped or even killed by social media-accentuated means. Of course, a case in point was a student, Cynthia Osokogu, who was killed by friends she met through a social media-facebook. Again, students are sometimes raped on their way to seeing their “social networking” friends.

As previously illustrated, the social media offers unlimited possibilities for the Nigerian youth. However, in view of its obvious shortcomings, some of which have been discussed above, it is important for governments, NGOs, youths based organisations and other relevant stakeholders to regularly enlighten the youth on the good, the bad and the ugly aspects of the social media.

This is essential if the youth are to properly harness the positive aspects of the social media for personal development. Perhaps, more importantly, the youth should take responsibility on how to use the social media in a positive light. They should shun every negative tendency that the platform could provide in order not to become tools for societal disintegration.


Fabinu Ibidapo is a student of Mass Communication, Universityof  Maiduguri, Borno State

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