By Agabi Mercy
The Nigerian Guild of Editors and Living Legends Foundation have jointly developed a new electioneering campaign model titled “The Next President TV Reality Show”, also known as “Presidential TV Reality Show”.
The TV Reality Show, according to a press statement issued by the Guild’s Administrative Secretary, Toye Olori, is in an effort to add value to our political and electoral system, and to advance our democratic experiment, norms and culture to the next level, which is expected to be very instrumental in determining the course of political leadership in Nigeria, particularly, in ensuring credible elections and the emergence of credible leadership and good governance.
They plan on using it at exploring the current high popularity rating and patronage of Reality Shows all over the world, which cuts-across all gender and age to drive home the message for the need for the various stakeholders to act in a civilized and democratic manner in order to bequeath our nation a credible election.
“It is important to note that Reality Show will enhance a better perception of issues by the electorate, and also will enhance publicity and enlightenment drive that will have far-reaching impact on the psyche of the electorate and the voting public.
“The Reality Show will feature interesting side-attractions such as Drama Piece, Comedy and Music Interlude/Stage Performance; all of which will be potent purveyors of the message the initiatives are designed to project in the consciousness of the Nigerian people and the voting public.
In a statement, signed by the president Nigerian Guild of Editors Femi Adesina and the Executive Director Living Legend Foundation, Frank Okechukwu, the initiative is expected to address key issues which includes: re-orientating the masses on the strategic and collective importance on the involvement and participation of every eligible Nigerian in the electoral process as our civic responsibility as the collateral consequences of our non-participation is always and usually disastrous and colossal, amongst others.
It was noted that their desire is to support INEC and the Government towards the creation of a conducive, enabling environment for the forth-coming election, and to ensure that there would be no repeat of the sad event that took place after the 2011 election.