By Etuka Sunday
Diamond Bank, the retail banking giant has set aside a whopping N433 million as the total prize money to be won in its Diamondxtra Season 10 reward scheme which kicked off yesterday in Nigeria.
Over 4,950 customers will be rewarded in the monthly and quarterly electronic draws, which would be witnessed by customers, potential customers, shareholders, regulatory authorities, media practitioners and the management of the Bank.
The Bank’s chief executive officer, Uzoma Dozie, said at the launch of the year-long promotion, that the unique customer reward scheme which is tied to the DiamondXtra account proposition, is aimed at rewarding the customers for trusting Diamond Bank to serve them and give hope to Nigerians that the Bank is still in the business of helping customers achieve their goals.
He said: “DiamondXtra account is our most important solution for our customers. Not only does it serve as a utility account, it also gives the customer the hope that one-day he/she will win something big. DiamondXtra has transformed the lives of people in the last 10 years and we have always put more into it for our customers to win.
Reiterating Uzoma, Robert Giles, Head retail Banking Business, stated that the prizes for this year has been increased with 20 per cent to give more customers the opportunity to win in the monthly and quarterly draws, adding that winners are expected to emerge from all the geopolitical zones in the country.
“DiamondXtra Season 10 is a testament of how people’s lives have changed. Now it is possible for someone to win salary for life. It is bigger than ever before and the Bank has given out over N5 billion and this year we are giving out 20 per cent over what we have been giving” he said.
Of all the winners that are expected to emerge from the draws and rewarded in the season, one customer will win the star prize of salary for life and 10 customers will be rewarded with N1 million every month in the monthly electronic draws.
The winner of salary for life will receive monthly salary of N100,000.00 (one hundred thousand naira) for 20 years.
In this Season 10, apart from the monthly draws, there will also be bigger quarterly draws and prizes to be won by customers, which include a brand-new car, 5 years’ education allowance for 1 lucky customer, a year rent for three customers while six customers will smile home with N1 million each at the end of every quarter. Over 2000 customers will also be rewarded with other cash prizes and gifts in the monthly and quarterly draws.
The winner of education allowance will receive a salary of N100,000.00 every month for five years.
According to Chioma Afe, the Bank’s chief spokesperson, a deposit balance of N5,000 (five thousand naira) qualifies a customer to participate in the draws while a multiple of that amount increases the customer’s chances of winning. She stated that since the Bank launched the DiamondXtra reward scheme in July 2008, it has given its numerous customers the unique privilege to enjoy multiple benefits on one account, adding that the draws have produced 6,600 winners with a cumulative cash reward of over N5 billion.
”The DiamondXtra Season 10 monthly and quarterly draws are meant to reward our customers and give them the financial power to contribute meaningfully to the growth of Nigeria’s economy. The draws scheduled for this season reaffirms Diamond Bank’s commitment to financially empower more Nigerians by spreading the draws across the six geopolitical zones throughout the four business quarters of the year,”Afe stated.
Other unique benefits that DiamondXtra customers enjoy, include earning competitive monthly interest on savings, lodgment of cheques and dividend warrants from other banks into the account for value, access to quality healthcare for just N6,000.00 annually, Internet and telephone transactions and several other banking transactions on the Bank’s ATMs and other electronic channels.