By Ese Awhotu
Crown Flour Mill Limited (Olam Grains) has launched a new pasta brand called Crown Pasta into the Nigerian market. The new product was unveiled at a launch conference which took place yesterday at BON Elvis Hotel Abuja with all key stakeholders in attendance.
Crown Flour Mill has been in the flour milling business for 4 decades. Olam Grains took over Crown Flour Mill in 2010 and has taken it into new heights with its acquisition of BUA in 2015.
Crown Flour Mill is amongst the largest players in Nigeria in the Flour Milling Business. Crown Flour Mill has a diverse range of products from Pasta and Semolina to bread flour for confectionaries.
The most recent acquisition of Crown Flour Mill in November 2019 is Dangote Flour Mill which has tremendously increased it strength and commitment to the Nigerian market.
Speaking at the launch, Mr Nitin Mehta, Business Head B2C (Olam Grains) reiterated the commitment of Olam Grains to the Nigerian consumer.
He said that Crown Flour Mill has always been committed to providing high quality consumer food products at an affordable price. “We are again demonstrating this commitment with Crown Pasta.”
He also thanked all the key stake holders and urged them to continue to support Crown Flour Mill in its mission of quality and value.
Mrs Bola Adeniji, Category Head Marketing Crown Flour Mill B2C (Olam Grains) explained that Crown Pasta is a high quality product (Non sticky, Contains Vitamins& Micro Nutrients) yet at the right price.
She further explained that the launch will be supported by various attractive marketing initiatives to create awareness and generate trials amongst its target audience.
Also speaking at the launch, Mr Charles Babarimisa, Head of Sales B2C (Olam Grains) thanked the key distributors of Crown Flour Mill present at the launch for helping to create a strong distribution network. He explained that Crown Flour Mill would use this network to make the new product available to consumers in a quick and efficient way.
Crown Pasta is a tasty, non-sticky product that has the perfect strand size that goes well with any sauce. It contains Vitamins and Micro Nutrients. Its attractive and modern packaging helps to stand out in the shelf. It is high quality yet affordable to all. It is available in different variants and pack sizes (Slim Spaghetti -500g, Twist Cavatto- 500g and 200g and Elbow Macaroni- 500g).