By Etuka Sunday
LG Electronics (LG) rolls out new lineup of TVs, led by 14 new OLED models including the art-inspired GX Gallery series, real 8K ZX models and 4K Ultra HD TVs. The undisputed world leader in OLED TVs, LG is taking the viewing and gaming experience into exciting, new territories in Europe, Middle East and Africa.
Consumers will appreciate the sophisticated designs of LG’s 2020 premium TVs and their ability to seamlessly integrate with, and elevate, any space. OLED continues to offer the best viewing experience around, the self-emissive display technology able to precisely control light at the pixel level for the deepest blacks, most realistic colors and an infinite contrast. The stunningly sleek form factors of the new TVs are as breathtaking as the picture quality they deliver, beneficiaries of LG’s unrivalled OLED technology.
Exemplifying LG’s commitment to outstanding design, the three new GX Gallery series models (55-, 65- and 77-inches) offer a uniquely minimalist aesthetic, made possible by OLED’s revolutionary panel technology which does not require a backlight. This enables the television to integrate state-of-the-art picture quality in an ultra-thin form factor – the 65-inch model only 20mm thin without the need of a separate control box. The TV mounts flush to the wall akin to a piece of art in a gallery.
Producing images of unprecedented detail and clarity, the much anticipated LG OLED ZX Real 8K models (models 88 OLED ZX and 77 OLED ZX) deliver four times the screen resolution of 4K and 16 times that of Full HD. To guarantee a real 8K experience, LG’s TVs meet and exceed the industry definition for 8K Ultra HD TVs as defined by the Consumer Technology Association, making them among the first 8K models qualified to use the CTA 8K Ultra HD logo.
LG is also rolling out all-new 4K OLED TVs for 2020 (models CX and BX in 77-, 65- and 55-inches), each delivering the outstanding picture quality that LG OLED is known for. Consumers will also have a new size to choose from when the 48-inch CX OLED TV becomes available later this year. What’s more, NanoCell TV, LG’s premium LCD TV lineup, welcomes seven Real 8K units (75- and 65-inches in Nano99, Nano97, Nano95 series, 55-inch Nano95) all carrying the CTA 8K UHD logo like their OLED counterparts.
Featured in most of LG 2020 OLED and 8K NanoCell TVs is the new α (Alpha) 9 Gen 3 AI Processor. The company’s third-generation processor builds on the capabilities of its predecessors, leveraging additional processing power and advanced deep learning algorithms to further boost picture and sound quality on the new TVs. The α9 Gen 3 heightens viewers’ sense of immersion via several new features designed to enhance movies, sports, games and other types of content.
LG’s 2020 TVs support the latest HDMI specifications including eARC and ALLM for higher-quality audio and a smooth, lag-free performance.
LG’s 8K models can play native 8K content from HDMI and USB digital inputs and support a wide range of codecs including HEVC, VP9 and AV1, the codec preferred by YouTube and other major streaming platforms.*
LG’s 8K TVs support 8K content streaming at 60FPS and are certified to provide 8K 60P over HDMI.
Acclaimed for its ability to accurately reproduce colors and filmmakers’ creative visions, LG OLED TV sets the standard for a true cinematic experience in the living room. The company’s latest OLED models have won the Hollywood Professional Association’s Excellence in Engineering Award and are the first TVs to deliver integrated calibration software that performs to a hardware level. And with support for the new Dolby Vision IQ and the UHD Alliance’s Filmmaker Mode™, LG OLED displays movies exactly as their creators intended. And with great visual and sound performance, the new OLED and NanoCell TVs provide easy access to high-quality content from the world’s top providers through popular apps and services such as Apple TV, Disney+ and Netflix.
The perfect choice for serious gamers, LG’s 2020 TVs pair superior picture quality with new gaming features for the most exhilarating interactive experience imaginable. As the first manufacturer to offer TVs that are officially NVIDIA G-SYNC® Compatible, LG is introducing a total of 12 new OLED models supporting this essential gaming technology. G-SYNC ensures graphics are rendered perfectly, increasing players’ sense of immersion by adapting the TV’s refresh rate to the frame rate of the connected hardware. LG’s self-emissive OLED technology employs the precision of individual pixel control to produce exceptional picture quality, low input lag and ultra-fast response time, for an immersive gaming experience without flicker or stuttering common to most displays. LG’s 2020 OLED and NanoCell TVs support HDMI VRR, making LG the only TV brand offering compatibility with a wide variety of gaming devices such as graphics cards and game consoles.
When it comes to sports, LG OLED TVs bring the atmosphere and
excitement of major events into the living room like never before with
its 120Hz refresh rate which makes it possible to see all the
fast-paced action in perfect detail. Features such as Sports Alert let
users follow their favorite teams with ease, providing real-time
scores, up-to-date schedules and more across a range of professional
sports, including baseball, football and soccer all the while hearing
the roar of the crowd in 360-degree soundscape with two Bluetooth
speakers connected simultaneously to the 2020 LG TV.