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Published On: Thu, Aug 14th, 2014

Airtel unveils ‘touching lives for less privileged’

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Bharti-Airtel-LogoBy Chris Alu

Airtel has vowed to support different people across the country through its Airtel Touching Lives Programme.

The Touching lives initiative is aims at affecting the emotional and physical needs of many more underserved Nigerians positively whilst also providing comfort for many who have no support.

Mr. Segun Ogunsanya, managing director and chief executive officer, Airtel Nigeria, whilst speaking at the launch, said that the programme is meant to empower the underprivileged

Nigerians and tackle the challenges millions of people are facing. “At Airtel, we are passionate about the people we serve and the Nigerian society. Airtel Touching Lives provides a platform for the needy in our society to be identified, heard and also cared for,” he said.

He explained that it is in line with encouraging and developing Nigerians’ innate charitable nature that Airtel has commenced the opening of dedicated channels through which Nigerians can nominate disadvantaged persons in need of special intervention. In much the same way that Nigerians have admirably spoken out to save others using the tools of telecommunication supported by collective action, applications will be sought, collated and assessed transparently.

According to him, the primary aim of inspiring Nigerians to remain committed to the ideals of humanity that demand we all as individuals, contribute our bit towards enriching the lives of others, and by extension developing Nigeria’s Human Capital for the greater good of all.

Other significant social intervention projects on the Airtel’s front-burner includes its Adopt-a-School Programme which has been operational since 2011 and takes on the peculiar needs of schools and students across the federation.

There is also the Airtel Red Hot Promo which made a new breed of millionaires able to uplift their personal circumstances and become empoyers of labour, as well as the National Call Centre Project, to mention a few.


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